SEO Basics

SEO is short for search engine optimization. It is the process of increasing the quality and quantity of traffic to your website through organic search engine results. SEO is an important part of any digital marketing strategy and can be used to drive traffic to your website, increase brand awareness, and generate leads.

Set up GSC and Bing Webmaster tools

Google Search Console (GSC), previously known as Google Webmaster Tools (GWT), is a free service that allows you to monitor your website’s performance in Google Search. You can use it to submit your sitemap, check for crawl errors, and identify issues that may be preventing your website from being indexed.

Bing Webmaster Tools is a free service that allows you to submit your website to Bing, view detailed reports about your website’s performance, and find out how Bing is indexing your site. You can also use it to find out if there are any issues that are preventing your site from being indexed properly.

Set up Google Analytics

Google Analytics is a free web analytics tool that gives you insights about your website’s traffic and marketing effectiveness. Real-time data allows you to track conversions, see what keywords are bringing traffic to your site, and find out which pages are most popular. You can also use Google Analytics to improve your website by A/B testing different content and designs.

In order to use Google Analytics, you need to sign up for a free account and add a piece of code to your website. Once you’ve done this, you can start tracking your website’s traffic and making data-driven decisions about your marketing efforts.

Install and configure an SEO plugin (wordpress)

An SEO plugin is a great way to ensure your WordPress site is optimized for search engines. There are a number of features that an SEO plugin can offer, including the ability to customize your title and meta tags, generate XML sitemaps, and much more.

One of the most popular SEO plugins for WordPress is Yoast SEO. Yoast SEO is a comprehensive plugin that offers a wide range of features, including the ability to customize titles and meta tags, generate XML sitemaps, manage social media integration, and more.

In order to install and activate Yoast SEO, follow these steps:

1. Log in to your WordPress site and go to the Plugins menu.
2. Click on the “Add New” button.
3. Search for “Yoast SEO” in the search bar.
4. Find the Yoast SEO plugin and click on the “Install Now” button.
5. Once the plugin is installed, click on the “Activate” button.
6. After activating the plugin, you will be redirected to the Yoast SEO configuration wizard. Follow the instructions in the wizard to complete the configuration process.
   Keyword Research
   Knowing how to do keyword research is important for any blogger who wants to drive traffic to their site. There are a few different ways to go about finding keywords, and the best method will vary depending on your niche and audience. However, there are a few basics that every blogger should know. In this post, we’ll cover the basics of keyword research and how to find keywords that will help you drive traffic to your site.
   Identify your competitors
   
   In order to identify your competitors, you will need to determine what words and phrases potential customers are using to find products and services like yours. You can use a variety of tools to do this, including Google AdWords Keyword Planner, Wordtracker, and Google Trends.

Once you have a list of keywords, you will need to use them to search for your competitors. The best way to do this is to use a tool like Google AdWords Keyword Planner or Wordtracker to get data on which websites are appearing for your keywords. You can also use Google Trends to see how popular your keywords are.

Once you have a list of competitor websites, you will need to analyze each one to see how strong their SEO is. You can use a variety of tools for this, including Moz’s Open Site Explorer, SEMrush, and Spyfu.

Conduct a keyword gap analysis

In order to know what keywords to target, it’s important to first understand which keywords your competitors are targeting. This process is known as a keyword gap analysis.

By conducting a keyword gap analysis, you can find out which keywords your competitors are targeting that you are not. This will give you the opportunity to target these keywords and steal some of your competitor’s traffic!

Here’s how to conduct a keyword gap analysis:

1. Make a list of your main competitor’s websites.
2. Use a keyword research tool (such as ahrefs or semrush) to find out which keywords they are targeting.
3. Make a list of all the keywords they are targeting that you are not.
4. Prioritize the list of keywords based on difficulty (i.e., the easier the keyword is to rank for, the higher it should be on your list).
5. Target the top keywords on your list with your SEO efforts and track your progress over time!
   Find your main ‘money’ keywords
   Use keyword research to find the main keywords for your content. These are the keywords that you really want to rank for as they will bring in the most traffic.

You can use a number of different methods to find your main keywords, but one of the simplest is to just think about what people would type into a search engine if they were looking for your content.

Another great way to find keywords is to use a keyword research tool like Google AdWords Keyword Planner or SEMrush. Just enter a few potential keywords into the tool and it will give you monthly search volume data and related keywords.

Once you have your list of main keywords, you can start to optimize your content for them. This includes using the keywords in your titles, headings, and throughout the body of your content.

Technical SEO

A box is 2 feet wide. If one notepad is 2 inches wide, how many notepads can fit in the box? This is a question that can be answered with a little bit of math.

Leverage “Inspect URL” feature in GSC

The “Inspect URL” feature in Google Search Console lets you check whether your pages are optimized for Google Search. You can use this tool to see if your pages are indexable by Google, if they have any errors, and if there are any other issues that could be affecting your SEO.

Ensure your website is mobile-friendly

Making sure your website is mobile-friendly is one of the most important things you can do to ensure good technical SEO. More and more people are using their mobile devices to access the internet, and if your website isn’t designed for mobile, they’re likely to leave it. There are a few things you can do to make sure your website is mobile-friendly:

-Use responsive design: This means that your website will automatically adjust to fit the device it’s being viewed on.
-Use a mobile-specific website: This is a separate website that is designed specifically for mobile devices. It usually has a smaller amount of content and is easier to navigate.

• Use AMP: AMP stands for Accelerated Mobile Pages, and it’s a way to create lightweight pages that load quickly on mobile devices.
  Check your site’s loading speed
  Use Google’s PageSpeed Insights tool to check your site’s loading speed on both mobile and desktop devices. A slow loading website can hurt your rankings in search results, and it can also turn potential customers away from your business. Aim for a loading speed of less than 2 seconds.
  On-page and Content
  Now that we know what on-page SEO is, it’s time to learn about the different types of content that can help you improve your on-page SEO. Content is the bread and butter of on-page SEO, and there are a few different types of content that you can use to improve your on-page SEO. In this section, we’ll talk about a few different types of content that you can use to improve your on-page SEO.
  Fix duplicate, missing, and truncated title tags
  
  A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and are important for usability, SEO, and social sharing. The title tag of a web page is meant to be an accurate and concise description of a page’s content.

If you have duplicate title tags, missing title tags, or truncated title tags on your website, it can hurt your SEO. Duplicate title tags can confuse search engines and cause them to penalize your website. Missing title tags can also hurt your SEO, because search engines will have a harder time understanding what your website is about. Truncated title tags can also be detrimental to your SEO, because they don’t give search engines enough information about your website’s content.

To fix duplicate, missing, or truncated title tags on your website, you will need to edit the coding of your website’s template. In most cases, you will need to edit the “head” section of your website’s code. If you are not comfortable editing code yourself, you may want to hire a professional web developer to help you fix these issues.

Find and fix duplicate or missing meta descriptions

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. Keep in mind that Google may change how they use and display meta descriptions in search results, so it’s a good practice to keep your meta descriptions long enough to be fully displayed in search results. If you have multiple pages with the same or similar content, you should consider consolidating those pages into one single page.

Find and fix multiple H1 tags

If you have more than one H1 tag on your page, it’s a good idea to fix that. Having multiple H1 tags can create confusion for search engine crawlers trying to understand your content. It can also make your content look like spam.

To fix this, simply find all the H1 tags on your page and modify them so that they are all different. For example, if you have two H1 tags that both say “Coffee,” change one of them to say “Coffee Roasts” and the other to say “Coffee Brewing Methods.”

This will help search engine crawlers understand your content better and will make your page look more professional.

Off-Page SEO

Off-page SEO is the practice of optimizing a website for better search engine rankings through activities outside of the website. This includes link building, social media engagement, and other activities that can improve the authority of the site.

Analyze your competitor’s link profile

There are a number of ways to analyze your competitor’s link profile. The most common method is to use a tool like Majestic SEO or ahrefs.com.

Both of these tools will give you a detailed overview of your competitor’s backlink profile, including the anchor text, PageRank, and other important metrics.

Once you have this data, you can start to identify patterns and performance indicators that will help you improve your own link building efforts.

Conduct a link intersect analysis

Link intersect analysis is a process of finding websites that link to multiple competitors, but not to you.

The idea is simple:

1. Identify your top competitor’s backlinks.
2. Find websites that link to your competitors, but not to you.
3. Reach out and try to get a link from those websites.

There are a few different ways that you can conduct a link intersect analysis:

1. Use a tool like ahrefs, semrush, or Moz’s Open Site Explorer. Each of these tools has a feature that allows you to input multiple competitor domains and see which websites link to all of them.
2. Use Google search operators. You can use Google search operators like “link:competitordomain.com” and “site:competitordomain.com” to find websites that link to your competitor, and then manually check to see if they also link to you. This method is more time-consuming, but it’s also free!
3. Hire someone on Upwork or another freelancer site to do the heavy lifting for you. This is the most expensive option, but it’s also the most effective since you’ll get an expert conducting the analysis for you.
   Target your competitors’ broken backlinks
   Target your competitors’ broken backlinks. When your competitors’ websites get deindexed or their backlinks get removed, you can swoop in and take advantage of their misfortune by targeting their broken backlinks. You can do this by using Google’s “cache:” operator to find the pages on their website that are no longer indexed, and then finding the websites that are linking to those pages. Once you’ve found those websites, you can contact them and let them know that their link is broken and offer to replace it with a link to your website.