SEO Basics

autoblogging can be a great way to quickly generate content for your website without having to put in a lot of effort. You can find PLR articles, spin them, and post them to your autoblog which will save you time. Autoblogging can also help you rank higher in the search engines because you will have more content on your site. However, there can be a few downsides to it as well. Let’s get into the details.

Set up GSC and Bing Webmaster tools

In order to make sure your website is properly indexed by Google and Bing, you need to set up their respective webmaster tools. This process is relatively straightforward and only takes a few minutes.

1. Go to https://www.google.com/webmasters/tools/home?hl=en
2. Sign in with your Google account
3. Add your website’s URL
4. Verify ownership of your website
5. Once you’ve verified ownership, you can start using the features of Google Search Console
   Set up Google Analytics

In order to track your SEO progress, you will need to set up Google Analytics. Google Analytics is a free service that allows you to track your website traffic. Once you have signed up for a free account, you will be given a code to insert into your website. This code will allow Google Analytics to track your website traffic.

Install and configure an SEO plugin (wordpress)

Adding an SEO plugin to your WordPress site is a great way to improve your site’s visibility and organic traffic. There are many different SEO plugins available, but we recommend using Yoast SEO. Yoast SEO is a widely used and popular plugin that is regularly updated and supported.

To install and configure Yoast SEO:

1. Login to your WordPress site and go to the Plugins area.
2. Search for “Yoast SEO” and install the plugin.
3. Once the plugin is installed, go to the Yoast SEO area in your WordPress dashboard and click on the General tab.
4. Scroll down to the Configuration Wizard section and click on the Start Wizard button.
5. Follow the steps in the wizard to complete the setup process.
   Keyword Research
   In order to rank higher in the search engines, you need to do keyword research. This will help you find the right keywords to target that will bring traffic to your website. You can use keyword research tools like Google AdWords Keyword Planner and Google Trends to find the right keywords.
   Identify your competitors
   
   As you start your keyword research, it’s important to think about your competitors. Competitor analysis can give you some great ideas for keywords that you may not have thought of on your own. To do a competitor analysis, start by Googling your top keywords. Look at the first few pages of results and make a list of all the websites that come up.

Once you have a list of websites, take a look at each one and see what kind of content they have. Do they have blogs? If so, what keywords are they targeting? You can also look at their website content and see what kinds of keywords they are using. By doing this competitor analysis, you can get a good idea of what kinds of keywords you should be targeting in your own keyword research.

Conduct a keyword gap analysis

When you conduct a keyword gap analysis, you compare your website’s keywords to your competitors’ keywords to see where there are opportunities for you to improve your website’s ranking in search engine results pages (SERPs).

To do a keyword gap analysis, first, make a list of your most important keywords. Then, using a tool like Google AdWords Keyword Planner or Moz Keyword Explorer, research how many searches are done for each of these keywords per month. Finally, compare your keywords to those of your top competitors to find areas where you could improve your ranking.

Here’s an example of how to conduct a keyword gap analysis:

1. Make a list of your most important keywords.
2. Research how many searches are done for each keyword per month using a tool like Google AdWords Keyword Planner or Moz Keyword Explorer.
3. Compare your keywords to those of your top competitors.
4. Find areas where you could improve your ranking.
   Find your main ‘money’ keywords
   
   When you first start your keyword research, it’s a good idea to look for the keywords that have the most ” searches per month” (shown in green in Figure 1).

Your main ‘money’ keywords are the ones that are going to drive the most traffic to your site, so it’s important to choose them carefully.

To find your main ‘money’ keywords, you can use a keyword research tool like Google AdWords Keyword Planner or Moz Keyword Explorer.

Technical SEO

Leverage “Inspect URL” feature in GSC

The “Inspect URL” feature in Google Search Console (GSC) is a useful tool for investigating potential technical SEO issues with a website. This feature allows you to view how Googlebot sees a particular page on your site, including any errors that are preventing the page from being indexed properly.

Inspecting a URL in GSC can be helpful in troubleshooting issues such as:

• Pages that are not being indexed by Google
• Pages that are being indexed but not appearing in search results
• Pages that are appearing in search results but with incorrect or missing information

To use the “Inspect URL” feature, simply enter the URL of the page you want to check into the GSC search box and click “Inspect.” Google will then provide you with a detailed report of any issues it found when trying to index the page.

Ensure your website is mobile-friendly

A mobile-friendly website is one that is designed to be easy to read and navigate on a smaller screen. This is important because more and more people are using their smartphones and tablets to browse the internet. In fact, in 2016, it was estimated that over 60% of internet users worldwide were accessing the internet via mobile devices.

To ensure your website is mobile-friendly, you should:
-Use a responsive design: This means that your website will automatically adjust to fit the screen size of the device it is being viewed on.
-Use large font sizes: Make sure your text is large enough to be easily readable on a small screen.
-Minimize the use of graphics: too many graphics can make your website seem cluttered and difficult to navigate on a small screen.
-Avoid using Flash: Flash does not work on all devices, so avoid using it if possible.
-Make sure your website loads quickly: Mobile users are often impatient, so a slow loading website will lose visitors.

Check your site’s loading speed

The loading speed of your website is important for a number of reasons. Firstly, it’s a ranking factors in Google’s algorithm. Secondly, it has a huge impact on user experience. A slow website can frustrate users and lead to high bounce rates.

There are a number of ways to improve your site’s loading speed, including optimizing your images, using a content delivery network (CDN), and minifying your HTML, CSS, and JavaScript code.

On-page and Content

On-page SEO (optimization) is the practice of optimizing a website to improve its ranking in the search engines. The main aim of on-page SEO is to achieve higher rankings in the SERPs (search engine results pages). Content is the king when it comes to SEO. A website with high-quality, relevant, and keyword-rich content stands a better chance of ranking high in the search engine results pages.

Fix duplicate, missing, and truncated title tags

Duplicate, missing, and truncated title tags can be a real problem for your website. They can cause confusion for your users and may even lead to lower search engine rankings.

Duplicate title tags are relatively easy to spot. If you have more than one page with the same title tag, then you have a problem. You’ll need to revise your titles so that each page has a unique title.

Missing title tags are a little more difficult to spot. If you have a page without a title tag, it’s likely that your page will not appear in search engine results pages (SERPs). This can be a serious problem if you’re trying to get your website found by potential customers. To fix this, simply add a title tag to your page using the appropriate HTML code.

Truncated title tags can also be problematic. A truncated title tag is one that is too long and gets cut off in the SERPs. This can happen if you try to stuff too many keywords into your title tag or if your title is simply too long. To fix this, try to keep your titles short and to the point. If you must use long titles, consider using multiple title tags on the same page (one near the top of the page and one near the bottom) so that users will see the full title no matter where they are in the SERPs.

Find and fix duplicate or missing meta descriptions

If you have duplicate or missing meta descriptions on your website, it’s important to fix them as soon as possible. Not only do they hurt your SEO, but they can also discourage users from clicking through to your pages.

Here’s how to find and fix duplicate or missing meta descriptions:

1. Use a tool like Screaming Frog to crawl your website and find pages with missing or duplicate meta descriptions.
2. For each page with a missing or duplicate meta description, add or update the meta description so that it is unique and relevant to the page content.
3. Once you’ve updated all of the meta descriptions, resubmit your sitemap to Google and other search engines so that they can reindex your pages.
   Find and fix multiple H1 tags
   
   If you have more than one H1 tag on your page, it’s a good idea to fix that. While it’s not technically “wrong” to have multiple H1 tags, it can be confusing for both users and search engines.

The easiest way to fix this is to simply choose one H1 tag and make sure all the other content on your page is formatted using the proper hierarchy (H2 for subheadings, H3 for sub-subheadings, etc.)

If you’re not sure how to do this, our guide on how to add HTML headings will walk you through the process step-by-step.

Off-Page SEO

Off-Page SEO techniques help improve the position of a website in the search engine results pages (SERP) for certain queries. Typically, the higher a website appears in the SERP, the more visitors it will receive from the search engine.

Analyze your competitor’s link profile

One of the most important aspects of off-page SEO is link building. In order to build links, you need to first analyze your competitor’s link profile. This will give you an idea of what kind of links they have and where they are getting them from. Once you have this information, you can start building similar links for your own website.

Conduct a link intersect analysis

In order to improve your website’s SEO, you should regularly conduct a link intersect analysis. This will help you to find out which websites are linking to your competitors, but not to you. You can then contact these websites and try to get them to link to your website as well.

A link intersect analysis is a simple process:

1. Enter your competitor’s URL into a tool like Link intersect (linkintersect.com).
2. Select the option to show websites that link to ALL of the competitor’s URLs.
3. Enter up to 10 of your competitor’s URLs and click ‘Show websites’.
4. Copy the resulting list of websites.
5. Enter the copied list of websites into a tool like Majestic (majesticseo.com) or Moz (moz.com) and check their ‘Domain Authority’ and/or ‘Page Authority’.
6. Sort the list by these metrics and look for opportunities – websites with a high Domain/Page Authority that are not linking to you, but are linking to your competitor
   Target your competitors’ broken backlinks
   
   Did you know that you can use your competitors’ broken backlinks to help improve your own SEO?

Competitor backlink analysis is a process of identifying and evaluating the backlinks that point to your competitor’s website. This can give you valuable insights into their link building strategy, and help you identify opportunities to get your own website linked from the same websites.

There are a number of tools that you can use to perform a competitor backlink analysis, but my personal favorite is Ahrefs.

Once you’ve identified your competitor’s broken backlinks,reach out to the website owner and let them know. Most people will be happy to update their link to point to your website instead. This is an easy way to get high-quality backlinks from websites that are already linking to your competitors.