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SEO Basics

If you’re new to SEO, you might be wondering what all the fuss is about. SEO (Search Engine Optimization) is the process of improving the visibility and ranking of your website in the search engine results pages (SERPs). Essentially, it’s about driving more traffic to your website through organic (non-paid) means.

Set up GSC and Bing Webmaster tools

SEO can be a bit overwhelming, especially if you’re just starting out. But never fear! There are plenty of resources available to help you get started, and one of the best places to start is by setting up Google Search Console (GSC) and Bing Webmaster Tools.

These tools are essential for any website that wants to rank in search engines, as they provide valuable insights into how your site is performing and where there may be room for improvement. They also allow you to submit your sitemap, which helps crawlers index your content more effectively.

Best of all, both GSC and Bing Webmaster Tools are completely free to use! So there’s no excuse not to get started today.

Set up Google Analytics

Google Analytics is a powerful tool that lets you track how visitors find and use your website. It’s essential for understanding which marketing efforts are conversion rate optimization gold, and which ones are falling flat.

The first step in using Google Analytics is to create an account and install tracking code on your website. If you have a WordPress site, there are a number of plugins that will handle this for you. Once the tracking code is installed, it can take up to 24 hours for data to start appearing in your reports.

To get started, visit the Google Analytics website and click “Sign Up” in the top right-hand corner. You’ll be asked to provide some basic information about your website and your business. Once you’ve done that, you’ll be taken to the “Home” page for your new account.

Click on the “Admin” tab in the left-hand sidebar and then select “Property Settings” from the drop-down menu. Here, you can configure things like the default URL for your website, the time zone for your reports, and whether or not you want to anonymize IP addresses.

Once you’ve finished configuring your property settings, click on “Tracking Info” and then select “Tracking Code.” This is where you’ll find your Tracking ID and tracking code snippet. Copy the tracking code snippet and paste it into the section of every page on your website. If you’re using WordPress, there are a number of plugins that can help with this (we recommend Insert Headers and Footers).

And that’s it! You’ve now successfully installed Google Analytics on your website.

Install and configure an SEO plugin (wordpress)

There are many SEO plugins available for WordPress, but one of the most popular and comprehensive is Yoast SEO. Yoast SEO is a plugin that helps you to optimize your website for both search engines and human visitors. With Yoast SEO, you can:

  • Improve your website’s title and meta tags
  • Optimize your website’s content for better search engine visibility
  • Generate an XML sitemap to help search engines index your website
  • Monitor your website’s link popularity
  • And much more!

To install Yoast SEO, log in to your WordPress dashboard and navigate to the Plugins > Add New page. In the Search Plugins field, enter “Yoast SEO” and hit Enter. The first result should be the Yoast SEO plugin by Joost de Valk. Click Install Now and activate the plugin. Once the plugin is activated, you will see a new menu item called SEO in your WordPress dashboard.

Keyword Research

If you want to make sure that your website is ranking high in the search engines, then you need to do keyword research. This will help you figure out what keywords people are searching for when they are looking for a website like yours. You can use a tool like Google AdWords Keyword Planner to help you with this.

Identify your competitors

To find your competitors, enter your keywords into a search engine like Google or Bing and take a look at the ads that show up. These are the businesses that have paid to show up for your keywords, so they’re clearly targeting the same audience as you are.

Another way to find competitors is to enter your keywords into Google and scroll to the bottom of the page. There, you’ll see a list of “Searches related to…” which can give you some good ideas for other businesses that are targeting the same market as you.

Conduct a keyword gap analysis

If you want to rank for certain keywords, it’s important to first understand how difficult it will be to rank for those keywords. A keyword gap analysis is a great way to determine which keywords you should target and which you should avoid.

To conduct a keyword gap analysis, start by identifying the top 10 websites that rank for your desired keyword. Then, take a look at the other keywords that those websites are ranking for. If there are a lot of other keywords that those websites are ranking for that you’re not, then it’s going to be difficult to rank for your desired keyword. On the other hand, if there aren’t many other keywords that those websites are ranking for, then you have a good chance of ranking for your desired keyword.

Find your main ‘money’ keywords

The process of keyword research is one of the most important steps in SEO. It allows you to find and use the right keywords for your website or blog, so that you can get more traffic from search engines.

There are a few different ways to do keyword research, but the most important thing is to make sure that you find keywords that are relevant to your website or blog. There are a few different ways to find relevant keywords, but the most important thing is to use keyword research tools like Google AdWords Keyword Planner and Moz Keyword Explorer.

Once you’ve found some relevant keywords, you need to use them in your website or blog in order to get more traffic from search engines. The best way to do this is to use them in your title tags, meta descriptions, and in the content of your website or blog.

Technical SEO

python can be used on the backend of a website to improve site speed and functionality. Additionally, coding in Python can improve your search engine optimization (SEO).

Leverage “Inspect URL” feature in GSC

GSC’s “Inspect URL” feature allows you to see information about a specific URL, including any issues that have been found with it. This can be a helpful tool for troubleshooting technical SEO issues.

Ensure your website is mobile-friendly

Mobile-friendliness is one of the most important ranking factors for SEO. In order to ensure your website is mobile-friendly, you need to make sure it is designed responsively and that all your content can be easily accessed on a mobile device. You can use Google’s Mobile-Friendly Test tool to check if your website is mobile-friendly.

Check your site’s loading speed

One of the most important technical SEO factors is site speed. Users expect websites to load quickly, and if your site is slow, they are likely to leave before even seeing your content. Not only will this hurt your conversion rate, but it will also impact your search engine rankings.

Fortunately, there are a number of ways to improve your site’s loading speed. One is to optimize your images so that they are smaller in file size without sacrificing quality. You can also minify your HTML, CSS, and JavaScript files to reduce their file size. Another way to improve site speed is to make sure that you are using a fast web host.

If you want to check your site’s loading speed, you can use a tool like Google’s PageSpeed Insights or Pingdom’s Website Speed Test. These tools will analyze your website and give you specific recommendations for how to improve its loading speed.

On-page and Content

Fix duplicate, missing, and truncated title tags

When it comes to title tags, there are a few things you want to avoid. Duplicate title tags can confuse search engine crawlers, and may result in your site being penalized. Missing title tags can also be a problem, as they give search engines nothing to index. And finally, truncated title tags can cut off important keywords, making it harder for people to find your site.

Find and fix duplicate or missing meta descriptions

Your meta descriptions are an important part of your on-page SEO. They tell search engines what your page is about, and can influence whether or not people click through to your site.

Unfortunately, it’s all too easy to end up with duplicate or missing meta descriptions on your website. This can happen if you change your site’s structure, accidentally delete a tag, or use the same description for multiple pages.

If you suspect that you might have some duplicate or missing meta descriptions on your site, there are a few things you can do to fix the problem:

  1. Use a tool like Screaming Frog to crawl your site and find pages with missing or duplicate meta descriptions.
  2. Manually check each page to see if the meta description is accurate and unique.
  3. If you find a page with a duplicate or missing meta description, update the description to make it more accurate and unique.
  4. Save your changes and re-crawl your site to make sure the new descriptions are being picked up by search engines.
    Find and fix multiple H1 tags
    H1 tags are used to indicate the most important heading on a page. In HTML, there can only be one H1 tag per page.

If you have more than one H1 tag on a page, search engines may penalize your website. To fix this, find all of the H1 tags on your page and remove all but one.

Off-Page SEO

Off-page SEO is the process of optimizing a website for better search engine rankings by building links and improving the overall Authority of the site. This can be done through link building, social media, and other methods.

Analyze your competitor’s link profile

In order to create a strong link profile, you need to know what your competition is doing. A good place to start is by analyzing your competitor’s link profile. You can use a variety of tools to do this, but our favorite is ahrefs.com.

Once you input your competitor’s URL into ahrefs, you’ll be able to see the number of referring domains, the number of backlinks, the anchor text distribution, and more. This information will give you a good idea of where your competitor’s link profile is strong and where there might be some opportunity for you to build some links of your own.

Conduct a link intersect analysis

Before you start building links, it’s important to understand which websites are linking to your competitors but not to you. This approach is sometimes called a “link intersect” because you’re looking for intersections (or overlap) between your site and your competitor’s site.

There are a few different ways to conduct a link intersect analysis. The first is to use a tool like Moz’s Open Site Explorer, which allows you to see which websites link to multiple sites in their database.

Another way to conduct a link intersect analysis is through Google Search Console. You can use the “Links to Your Site” report to see which websites link to multiple sites in your property set. To do this, add up to 5 competitor domains as well as your own domain to your Search Console property set. Once you have 6 domains in your property set, go to the “Links to Your Site” report and change the filter from “Your site” to “All sites in the property set.” From there, you can click on any linking domain name to see which sites it links to.

Target your competitors’ broken backlinks

A “backlink” is one of the many ways used to measure the popularity and authority of a website. It’s a link from one site to another, and serves as a vote of confidence. The more backlinks a site has, the more popular it is assumed to be.

One way to acquire backlinks is to find websites that are linking to your competitors, but not to you. These are called “broken backlinks.” To find these broken backlinks, you can use a tool like Ahrefs’ Site Explorer.

Once you have a list of broken backlinks, you can reach out to the website owners and let them know that they’re linking to a competitor. Most people will be happy to update their link to point to your site instead. This process is called “broken link building.”

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