SEO Basics

If you’re new to SEO, you might be wondering what it’s all about and why it’s important. SEO stands for “search engine optimization.” It’s the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

Set up GSC and Bing Webmaster tools

If you want to rank in Google and other search engines, you need to take some basic steps to make sure they can find and index your site. One of the most important things you can do is set up Google Search Console (formerly known as Google Webmaster Tools) and Bing Webmaster Tools.

Both of these free services provides a wealth of valuable data and insights about your website, including:

-Which keywords people are using to find your site
-How often your pages are being crawled by search engines
-Any errors or issues that have been found with your site
-And much more!

Setting up these tools is essential for any serious website owner who wants to rank in the search engines. If you don’t have them set up yet, take a few minutes to do so now.

Set up Google Analytics

If you want to do any serious SEO work, you need to have Google Analytics set up on your website. Analytics will show you where your traffic is coming from, what pages are most popular, and a whole host of other information that can be useful for doing SEO.

There are two ways to set up Analytics. The first is to use the Google Analytics Tracking Code, which is a snippet of code that you add to your website. The second is to use Google Tag Manager, which is a tool that lets you manage all your website’s tags in one place. If you’re not sure which method to use, we recommend checking out Google’s documentation on the subject.

Install and configure an SEO plugin (wordpress)

Although there are many factors that contribute to good SEO, one of the most important is choosing the right WordPress SEO plugin. This can be a daunting task, as there are dozens of options available.

In this article, we will narrow down the field to four of the best plugins on the market and compare their features side-by-side. By the end, you should have a good idea of which plugin is right for your site.

Keyword Research

One of the most important aspects of SEO is keyword research. In order to rank for certain keywords, you need to make sure that you are targeting the right keywords. There are a few different ways to go about this. You can use keyword research tools like Google AdWords Keyword Planner or Google Trends.

Identify your competitors

When you’re doing keyword research, it’s important to understand not just who your direct competitors are, but also who the bigger players are in your industry. These may be companies that aren’t direct competitors, but could be competing for the same keywords.

For example, if you’re a small business that sells shoes online, your direct competitors might be other small businesses that sell shoes online. But the bigger players in your industry could be companies like Nike or Zappos.

To find your competitors, start by doing a Google search for your main keyword. Scroll through the results and take note of any companies that come up over and over again. You can also use a tool like Moz’s Open Site Explorer to get a list of all the websites that are linking to your competitors.

Conduct a keyword gap analysis

A keyword gap analysis is a tool that can be used to help you determine which keywords you should be targeting to rank for in Google. To conduct a keyword gap analysis, all you need is a list of the keywords you are currently targeting, and a list of your competitor’s keywords.

Once you have both lists, you can then use a tool like Google AdWords Keyword Planner to find out which keywords have the highest search volume. From there, you can identify which keywords you are not currently targeting, but should be.

This process can be time-consuming, but it is worth it if you want to make sure you are ranking for all the right keywords. Not only will this help you attract more traffic, but it will also help you convert more visitors into customers or clients.

Find your main ‘money’ keywords

If you want to make money from your website or blog, you need to make sure you’re targeting the right keywords. Keyword research is the process of finding the right keywords to target for your business.

There are a few different methods you can use to find keywords, but the best way is to use a combination of both manual and automated methods. Once you’ve found a list of potential keywords, you’ll need to analyze them to see which ones are most profitable for your business.

Here are some tips for finding profitable keywords:

1. Use keyword research tools: There are a number of different keyword research tools available online. Some of the most popular include Google AdWords Keyword Planner, WordTracker, and SEMrush. These tools will help you find a list of potential keywords to target.
2. Brainstorm ideas: Get together with your team and brainstorm a list of potential keywords. Be sure to think about both short-tail and long-tail keywords. This will give you a good starting point for your research.
3. Analyze your competition: Take a look at your competitors’ websites and see what keywords they’re targeting. This can give you some good ideas for keywords to target yourself.
4. Look at search engine results pages: Use a tool like Google AdWords Keyword Planner or WordTracker to find out how many searches are being performed for each keyword every month. This will give you an idea of how much demand there is for each keyword.
5. Consider commercial value: When choosing keywords, be sure to consider the commercial value of each one. The more valuable a keyword is, the more likely it is that people will be willing to pay money for it. You can use tools like Google AdWords Keyword Planner and WordTracker to estimate the commercial value of each keyword.
   Technical SEO
   
   Leverage “Inspect URL” feature in GSC

The “Inspect URL” feature in Google Search Console (GSC) is a great way to check the health of your website’s technical SEO. This feature allows you to submit a URL to GSC and get back detailed information about any errors or issues that Google has found when crawling that URL.

To use this feature, simply go to the “Inspect URL” page in GSC and enter the URL you want to check. Google will then crawl the URL and provide you with a report detailing any errors or issues it found.

This report can be extremely helpful in troubleshooting technical SEO issues on your website. If you find that there are some errors or issues that need to be addressed, you can then take steps to fix them and resubmit the URL for re-crawling.

Ensure your website is mobile-friendly

Mobile devices are playing an increasingly important role in internet usage, so it’s essential that your website is optimized for them. Google’s “Mobilegeddon” algorithm update in 2015 favored mobile-friendly websites in search results, and the company has since doubled down on its commitment to mobile users. In November 2016, Google announced that it would be rolling out a “mobile-first” index, which will prioritize mobile content when ranking websites.

To make sure your site is ready for Mobilegeddon 2.0 and the mobile-first index, you need to ensure that it is responsive and that all of your content is accessible on mobile devices. You can use Google’s Mobile-Friendly Test tool to check if your website passes muster, and the Search Console Mobile Usability report will show you if there are any issues with your site’s mobile accessibility.

Check your site’s loading speed

One of the most important technical aspects of SEO is site speed, which refers to how quickly your webpages load. Slow loading pages are a major problem for two reasons:

First, they provide a poor user experience, which can lead to people leaving your site before they’ve even had a chance to see what you have to offer. Second, slow loading pages are terrible for your SEO because Google considers them to be a major ranking factor. In fact, site speed is so important that it’s now a part of Google’s mobile ranking algorithm.

There are a number of ways to improve your site’s loading speed, but the most effective is to make sure that your code is clean and well-organized. If you’re not a developer, you can still improve your site’s speed by using a caching plugin and by optimizing your images.

On-page and Content

For 2017, Sherri has a short-term loss of $2,500 and a long-term loss of $4,750. This means that she needs to improve her on-page SEO and content in order to improve her website’s ranking and organic traffic.

Fix duplicate, missing, and truncated title tags

• Add unique and descriptive titles to all of your pages
• Make sure your titles are no longer than 60 characters
• Use keyword-rich phrases in your titles
• Use different title tags for different pages on your website
• Avoid using the same title tag on more than one page
  Find and fix duplicate or missing meta descriptions
  
  If you have pages with the same or similar title tags, you might be harming your website’s SEO. That’s because search engines could interpret this as keyword stuffing, which could result in lower search engine rankings.

To find and fix duplicate or missing meta descriptions:

1. On your computer, open a spreadsheet in Google Sheets.
2. In the top left, click File Find and replace.
3. Next to “Find,” enter the word or phrase you want to find.
4. Next to “Replace with,” enter the new word or phrase you want to use.
5. To see only duplicates, next to “Match,” click Equals.
6. To replace all occurrences of the word or phrase, click Replace all.
   Find and fix multiple H1 tags

If you have more than one H1 tag on your page, it’s important to fix that because it can cause SEO problems. Google generally only wants to see one H1 tag per page, and anything more than that can be confusing for both users and search engine crawlers.

There are a few ways to fix this problem:

• If you have multiple H1 tags, you can remove all but one of them.
• If you have an H1 tag followed by an H2 tag, you can move the H2 tag up to be before the H1 tag.
• If you have an H1 tag followed by an H3 tag, you can move the H3 tag up to be before the H2 tag, and so on.
  Off-Page SEO
  Off-page SEO is the practice of optimizing a website for improved ranking in the search engine results pages (SERPs). The main aim of off-page SEO is to build relationships and promote your website in order to increase the authority of your site.
  Analyze your competitor’s link profile
  
  One of the many things that you can do to see how your competition is faring is to take a look at their link profile. This will give you an idea as to where their backlinks are coming from, and how strong those links are.

To do this, you’ll want to use a tool like Ahrefs or Majestic SEO. Once you have their link profile, you can see things like:
-How many total backlinks they have
-How many referring domains they have
-The ratio of nofollow to dofollow links
-The average authority of the sites linking to them

By looking at these metrics, you can get a good idea of how strong their link profile is, and where they might be getting links from. You can also use this information to try and acquire similar links for your own site.

Conduct a link intersect analysis

Link intersect is a method of finding sites that link to multiple competitors, but not to you. This can be a valuable strategy for identifying sites that may be receptive to your link building efforts.

To conduct a link intersect analysis:

1. Identify your top competitors. These are the websites that rank above you for your target keywords.
2. Use a tool like Majestic or Ahrefs to export backlink data for each of your competitors.
3. Import the data into a spreadsheet and remove duplicates.
4. Sort the remaining URLs by domain authority (DA) or page authority (PA).
5. Starting with the highest DA/PA site, check each URL to see if it links to all of your competitors, but not to you. If it does, add it to your list of potential link building opportunities.
6. Rinse and repeat until you’ve exhausted your list of competitor backlinks.
   Target your competitors’ broken backlinks
   
   A lot of times, your competitors will have links to their website from other websites that are no longer active. These are called “broken backlinks.”

You can use a tool like Ahrefs to find these broken backlinks, and then you can contact the website that is linking to your competitor and ask them to link to your website instead.

This is a great way to get high-quality links from websites that are relevant to your industry, and it can also help you improve your search engine rankings.