SEO Basics

There are three principal exceptions to gamps law of elemental transfiguration: when an element is created (such as in a laboratory), when an element is destroyed (such as in a nuclear reactor), or when an element is transmuted into another element (such as in a nuclear bomb).

Set up GSC and Bing Webmaster tools

There are two exceptions to Gamp’s Law of Elemental Transfiguration: human transfiguration and the creation of food.

Set up Google Analytics

There are four main exceptions to Gamp’s Law of Elemental Transfiguration: intangibility, immortality, invincibility, and invulnerability.

Install and configure an SEO plugin (wordpress)

Depending on your setup, you might find it helpful to have an SEO plugin installed on your WordPress site. The most popular options are Yoast SEO and All in One SEO Pack. Both of these plugins will help you with optimizing your website for the search engines, and they both have paid versions that offer additional features. For the purposes of this article, we will be using Yoast SEO.

Once you have installed and activated the plugin, you will need to configure it. You can do this by going to the Yoast SEO settings page, which can be found by clicking on the ‘SEO’ tab in the left-hand sidebar of your WordPress admin area.

The first thing you need to do is specify your site’s name, description, and keywords. These are all fields that you should have filled out when you set up your WordPress site, but if you didn’t do it then, now is the time.

Next, you need to specify the URL structure for your website. The default setting is “Plain,” but we recommend changing this to “Pretty permalinks” so that your URLs are more SEO-friendly.

You will also see a section labeled “Meta robots.” This allows you to specify whether or not search engines should index specific parts of your website. The most important thing here is to make sure that you tick the box next to “Allow search engines to index this site.” If you don’t do this, then none of your pages will appear in the search results!

Once you’ve finished configuring the basics, there are a few more things that we recommend doing. First of all, go to the Social settings page and connect your website to your social media accounts. This will help search engines understand who you are and what kind of content you produce.

Next, go to the Webmaster Tools page and connect your website to Google Search Console and Bing Webmaster Tools. These are both free services offered by Google and Bing which allow you to see how they are indexing your website and report any errors that they encounter.

Finally, we recommend setting up an XML sitemap for your website. This is a file that contains all of the URLs on your website so that search engines can easily find them all when they are crawling around looking for new content to index. The Yoast SEO plugin will automatically generate an XML sitemap for you; all you need to do is submit it to Google Search Console and Bing Webmaster Tools so that they can start using it!

Keyword Research

There are four principal exceptions to Gamp’s Law of Elemental Transfiguration:

Identify your competitors

When you’re doing keyword research, it’s important to not only identify the keywords you want to target, but also to identify your competition. You can do this by searching for your target keywords in Google and taking note of the websites that come up most often in the results. These are your competitors.

Conduct a keyword gap analysis

A keyword gap analysis is the process ofIdentifying the key performance indicators (KPIs) that your competitors are ranking for that you are not. This is done by comparing your website to those of your competitors in order to find the areas where you need to improve in order to rank higher in search engine results pages (SERPs).

Comparing your website to your competitor’s can be done manually, by looking at each website side-by-side and taking note of the keyword phrases they are targeting that you are not. However, this process can be time-consuming and may not be accurate.

There are also a number of tools that can help you conduct a keyword gap analysis, such as:
-Google AdWords Keyword Planner: This tool allows you to enter your competitor’s URL and generate a list of keywords they are targeting.
-SEMrush: This paid tool provides detailed insights into your competitor’s organic and paid search campaigns, including the keywords they are targeting.
-SpyFu: Also a paid tool, SpyFu allows you to see which keywords your competitor’s are bidding on in Google AdWords, as well as the keywords they have ranked for organically.

Find your main ‘money’ keywords

If you want toRank in Google, you need to understand what they are looking for. This is called keyword research.
It’s not enough to just guessed which keywords to target, you need to know:
-How many people are searching for this keyword
-How difficult it will be to rank for this keyword
-What the click-through rate (CTR) is for this keyword (i.e. how often do people who see your listing click on it)

Only then can you make an informed decision about which keywords to target.

There are a number of different ways that you can go about finding the right keywords for your business, but one of the simplest (and most effective) is to use Google’s Keyword Planner tool.

To use the Keyword Planner, simply enter a seed keyword into the tool and Google will return a list of related keywords along with data around each keyword (like monthly search volume, suggested bid etc.).

Technical SEO

Leverage “Inspect URL” feature in GSC

GSC provides a feature where you can check the technical SEO of any given URL.

To do this, simply enter the URL into the GSC “Inspect URL” feature, and it will show you a report on any technical SEO issues with that page.

This can be extremely useful for troubleshooting any potential issues with your website, and can help you improve your website’s overall ranking in Google search results.

Ensure your website is mobile-friendly

More people now use mobile devices than ever before to browse the internet, shop online and stay connected. It’s essential that your website is optimized for these users, offering a smooth, streamlined and satisfying experience on every device. If your site isn’t mobile-friendly, you could be losing out on a huge number of potential customers.

Here are a few key considerations for making sure your site provides an excellent experience for mobile users:

-Responsive design: A responsive website is one that automatically adjusts to fit the screen size of any device. This is the most effective way to ensure that your site looks great and functions well on all devices, from smartphones to tablets to desktops.

-Simplified design: Mobile users are typically looking for quick, easy access to information or functionality. They don’t want to spend time sifting through complicated designs or navigating confusing menus. Keep your mobile site simple and focused on the most important elements.

-Fast loading times: Mobile users are often on the go and they expect websites to load quickly. If your site takes too long to load, they’re likely to give up and move on. Make sure your site is designed for fast loading times on all devices.

-Large buttons and links: Small buttons and links can be frustrating for mobile users, who often have difficulty clicking them accurately. Use large buttons and links that are easy to tap on any device.

By following these guidelines, you can ensure that your website provides an excellent experience for mobile users and doesn’t lose out on potential customers.

Check your site’s loading speed

One of the most important factors in SEO is your site’s loading speed. Users are impatient and will not wait more than a few seconds for a page to load. If your site is slow, you will lose visitors and search engine ranking.

There are a few ways to check your site’s loading speed. One is to use Google’s PageSpeed Insights tool. This will give you a general idea of how your site is performing and what areas you need to improve.

Another way to check your loading speed is to use Pingdom’s website speed test tool. This will give you a more detailed analysis of your website’s performance, including recommendations on how to improve it.

Once you know how fast or slow your site is, you can begin to make changes to improve its speed. Some common ways to do this include optimizing images, minifying HTML and CSS, and using a content delivery network (CDN).

On-page and Content

Gamp’s law of elemental transfiguration is the basic law of alchemy. It states that it is impossible to create something from nothing. However, there are a few exceptions to this rule. One exception is the creation of the Philosopher’s Stone. The Stone is capable of transmuting lead into gold.

Fix duplicate, missing, and truncated title tags

If your title tags are too long, Google will cut them off and replace the end with an ellipsis (…). That means your carefully crafted title tag copy could be truncated and replaced with a less effective version.

To avoid having your title tags cut off, keep them to a maximum of 60 characters, including spaces. If you’re using a CMS, check to see if there’s a way to set a character limit for your title tags so you don’t have to worry about it.

missing and duplicate title tags can hurt your site’s SEO. Title tags that are missing or duplicated across pages can confuse search engines and visitors alike. If your pages are missing title tags altogether, search engines will have a harder time understanding what your pages are about, and visitors may have a hard time differentiating between the pages on your site. To avoid these problems, make sure every page on your site has a unique, descriptive title tag.

Find and fix duplicate or missing meta descriptions

When it comes to on-page SEO, the meta description is still important- even if Google says it doesn’t matter.

A lot of people think that the meta description tag doesn’t hold as much weight as it used to. After all, Google says that they don’t use the meta description tag in their ranking algorithm.

But just because Google doesn’t use the meta description tag as a ranking factor, that doesn’t mean it’s not important. The meta description is still one of the most important on-page SEO elements because it is your one and only chance to make a first impression.

And we all know what they say about first impressions.

The meta description is the short paragraph of text that appears under your page’s URL in the search results. It is sometimes also referred to as the “meta desc” or the “search snippet”.

Your meta description should give searchers a brief but accurate snapshot of what your page is about. It should convince them to click through to your page, without giving too much away.

If you don’t have a meta description, Google will pull from your page’s content and use that instead. But if you do have a meta description, make sure it is:

• Unique: Don’t use the same meta descriptions for multiple pages. Each page on your site should have its own unique meta descriptions that are relevant to that specific page.
• Relevant: Keep your meta descriptions relevant to the topic of your page. Resist the urge to stuff keywords into your meta descriptions just for the sake of keyword stuffing- this will only get you penalized by Google.
• Compelling: Writemeta descriptions that are so compelling that searchers can’t help but click through to your page. After all, that’s what you’re going for here!
  Find and fix multiple H1 tags
  There are four principal exceptions to Gamp’s Law of Elemental Transfiguration: -Elemental Transfiguration cannot be used to create food or drink. -It is impossible to transfigure one element into another element. -Transfiguring living tissue is not possible. -You cannot transfigure the human soul.
  Off-Page SEO
  Off-page SEO (also called “off-site SEO”) refers to actions taken outside of your website to impact your rankings within search engine result pages (SERPs).
  Analyze your competitor’s link profile
  
  In order to properly analyze your competitor’s link profile, you will first need to obtain a list of all the links pointing to their site. There are a number of ways to do this, but the easiest is to use a tool like ahrefs.com or Majestic SEO.

Once you have obtained a list of all the links pointing to your competitor’s site, you will need to analyze each link individually in order to identify any patterns or commonalities.

Some things that you will want to look for include:
-The number of linking domains
-The authority of the linking domains
-The number of links from each domain
-The anchor text used for each link
-The type of link (dofollow or nofollow)
-The PageRank of the linking page

Conduct a link intersect analysis

Link intersect analysis is a process of identifying which websites link to multiple, competing websites. This can be a useful way to determine which websites are most influential in your industry, and can help you to strategize your own link-building efforts.

To conduct a link intersect analysis, you will need a list of competitor websites. Once you have this list, you can use a variety of tools (including Google Search Console and Majestic SEO) to identify which websites link to multiple competing websites.

Once you have this list of websites, you can then begin to contact these websites and request that they link to your website as well. This process can be time-consuming, but it is an effective way to build links from high-quality websites.

Target your competitors’ broken backlinks

One of the most effective ways to eliminate your competition is to find and target their broken backlinks. Also known as “neglected” or “abandoned” links, these are links to pages that no longer exist. By targeting your competitors’ broken backlinks, you can not only take their place in SERPs, but also siphon off some of their traffic. Here’s how:

Step 1: Find your competitors’ broken backlinks
The first step is to find your competitors’ broken backlinks. You can do this using a number of tools, including Ahrefs, Majestic and Moz. Simply enter your competitor’s URL into the respective tool and hit “search.”

Step 2: Identify opportunities
Once you have a list of your competitor’s broken backlinks, it’s time to identify opportunities. To do this, look for high-quality domains that are relevant to your niche or industry. If you’re in the fitness industry, for example, you might want to target health and wellness websites.

Step 3: Reach out to the webmaster
Once you’ve identified an opportunity, reach out to the webmaster and let them know about the broken link. Be sure to include your website as a replacement for the broken link. Most webmasters will be happy to oblige!