How much does a polar bear weigh enough to break the ice


SEO Basics

Set up GSC and Bing Webmaster tools


SEO is divided into two main categories: on-page SEO and off-page SEO.

On-page SEO : On-page SEO refers to all of the measures that can be taken directly within the website in order to improve its position in the search rankings. This includes measures such as optimizing the title and meta-description tags, ensuring that the site’s content is keyword-rich and well-written, and improving the website’s overall structure and navigation. All of these factors play a role in helping the search engines understand what your website is about and determining whether or not it is a relevant result for users who are searching for certain keywords.

Off-page SEO: Off-page SEO refers to all of the measures that can be taken outside of the actual website in order to influence its position in the search rankings. This includes things such as building links from other websites, creating social media profiles and pages, and writing blog posts and articles that link back to the website. These activities help to build up a picture of what your website is about and how popular it is, both of which are important ranking factors for the search engines.

Set up Google Analytics


Google Analytics is a free web analytics service that tracks and reports website traffic. Google Analytics is the most widely used web analytics service on the internet. You can use Google Analytics to track the performance of your website, your app, and your digital marketing campaigns.

To use Google Analytics, you need to create a Google Analytics account and add the Google Analytics tracking code to your website. The Google Analytics tracking code is a piece of JavaScript that collects data about your website visitors and sends that data to the Google Analytics server.

To create a Google Analytics account, go to the Google Analytics website and click Sign up for free. You will need to create a new Google account or sign in with an existing account.

Install and configure an SEO plugin (wordpress)


Installing and configuring an SEO plugin is a great way to ensure your website is configured for success in the search engines. While there are many SEO plugins available, we recommend using WordPress SEO by Yoast. Yoast is a popular plugin that makes it easy to configure your site for success.

To install the plugin, log into your WordPress site and navigate to the Plugins page. In the search field, enter “wordpress seo” and hit enter. The first result should be the WordPress SEO by Yoast plugin. Click on the “Install Now” button and then activate the plugin.

Once the plugin is activated, you will be redirected to the Yoast SEO Configuration Wizard. We recommend following the prompts in the wizard to ensure that your site is properly configured.

After you’ve completed the configuration wizard, take some time to explore the other settings in the Yoast SEO plugin. There are many options available and you can configure them to suit your needs. Remember to always test any changes you make on a staging site before pushing them to your live site.

Keyword Research

If you’re serious about SEO, then you need to do keyword research. This is how you’ll find the right keywords to target for your website. You can use a tool like Google Keyword Planner to find keywords that are relevant to your business. Once you’ve found a few keywords, you need to create a plan for how you’re going to use them.

Identify your competitors

No matter what business you’re in, you have competitors. And if you want to be successful, you need to understand your competition. Who are they? What are they offering? What are their strengths and weaknesses?

Competitor analysis is an essential part of any marketing strategy. By understanding your competitors, you can develop a marketing plan that differentiates your products or services and gives you a competitive advantage.

To do a competitor analysis, start by identifying your top three to five competitors. Then, research each one to understand their business model, product offerings, marketing strategy, and target market. Finally, assess their strengths and weaknesses to identify opportunities and threats.

Conduct a keyword gap analysis

When planning content, a common challenge is understanding what topics to write about. This process begins with keyword research – understanding what terms and phrases your audience is searching for, and then determining which of those topics you should target.

One approach to content planning is conducting a keyword gap analysis. This involves taking a list of potential topics and cross-referencing it against a list of terms that your audience is already searching for. The goal is to identify any potential gaps – areas where there’s demand for information but no existing content to meet that need.

Here’s how to conduct a keyword gap analysis:

  1. Start with a list of potential topics. This could be generated from a variety of sources, including competitor research, industry news, or brainstorming sessions with your team.
  2. Use a keyword research tool to generate a list of relevant keywords for each topic. Try to think like your target audience – what terms would they use when searching for this information?
  3. Cross-reference the lists of keywords and topics. Look for any gaps – areas where there are relevant keywords but no corresponding content topic. These represent opportunities to create new, targeted content that will address your audience’s needs.
  4. Prioritize the opportunities identified in step 3 and start planning your content accordingly!
    Find your main ‘money’ keywords

Your main ‘money’ keywords are the ones that are most likely to convert into customers or clients. To find them, you’ll need to do some research. Start by looking at your website’s analytics to see which keywords people are already using to find your site. You can also use a keyword research tool like Google AdWords Keyword Planner or Moz Keyword Explorer to find additional keywords.

Once you’ve identified a few potential keywords, it’s time to start testing them out. Use each keyword in a different piece of content on your site, and then track the results. See which keywords are getting the most traffic and conversions, and then focus your efforts on those keywords.

Technical SEO

technical SEO is the process of optimizing a website for the search engines. It is a necessary evil, so to speak, because without it your website will not be found by the search engines and you will not get any traffic. However, if you do it right, you can rank high in the search engines and get a lot of traffic.

Leverage “Inspect URL” feature in GSC

Leverage “Inspect URL” feature in GSC

Open the Google Search Console, and click on the “URL inspection” tool. This will bring up a text box where you can enter in a URL from your website.

Enter in the URL of the page you want to check, and then click on the “analyze” button.

This will bring up a report that shows you whether or not Google has indexed the page, and if so, when it was last indexed.

If the page is not indexed, you’ll see a message that says “URL is not on Google”. Click on the “request indexing” button to submit the URL to Google for indexing.

Ensure your website is mobile-friendly


A mobile-friendly website is a website that can be easily viewed and used on a mobile device. Mobile devices include smartphones and tablets.

A mobile-friendly website has the following features:

-Readable text without zooming
-Simple navigation
-Easily clickable buttons and links
-Fast loading times

To ensure that your website is mobile-friendly, follow these best practices:

-Use responsive design: This type of design automatically adjusts to fit the screen size of the device it is being viewed on.
-Use large font sizes: Make sure your text is large enough to be read without zooming.
-Use high contrast colors: This will make your text easier to read.
-Avoid using popups: Popups are difficult to close on a mobile device and can interfere with the user experience.

Check your site’s loading speed

It’s important to check your site’s loading speed because visitors will leave if it takes too long to load. There are a number of tools you can use to check your site’s speed, including Google’s PageSpeed Insights and Pingdom.

To improve your site’s loading speed, you can:

  • Minimize file size by compressing images and using CSS sprites
  • Optimize your code for faster rendering
  • Reduce server response time
  • Use a content delivery network (CDN)
    On-page and Content
    Polar bears are the largest land carnivores in the world, with adult males weighing between 600 and 1,500 pounds (270 and 680 kg). The record-sized polar bear, shot in Alaska in 1960, weighed in at 2,200 pounds (998 kg). Females are about one-half the size of males and range from 330 to 650 pounds (150 to295 kg).
    Fix duplicate, missing, and truncated title tags

If you have multiple pages with the same or similar title tags, you may be at risk of diluting your keyword targeting and confusing search engines. It’s important to have unique and accurate title tags on each page of your site, and to make sure they accurately reflect the content of that page.

If your title tags are missing or truncated, it can also hurt your search visibility. Be sure to check your pages for missing or incorrect title tags, and fix them as soon as possible.

Find and fix duplicate or missing meta descriptions

Your meta descriptions are important for two primary reasons:

  1. They’re designed to give searchers a taste of what your page is about, and
  2. They’re designed to help you rank for certain keywords.

That said, it’s important that your meta descriptions are unique, interesting, and relevant to each page. Duplicate or missing meta descriptions can hurt your chances of ranking well and can also lead to a less than optimal experience for searchers.

Here are a few tips for finding and fixing duplicate or missing meta descriptions:

  1. Use a tool like Screaming Frog to crawl your website and look for pages with duplicate or missing meta descriptions.
  2. For each page with a duplicate or missing meta description, take a look at the title and content to see if there’s a natural way to write a unique description that accurately reflects what the page is about.
  3. If you’re having trouble coming up with something unique, try looking at other pages in the SERPs to see how they’ve described similar content. Just be sure not to copy them directly!
    Find and fix multiple H1 tags

If you want your website to rank well in search engines, it’s important to have high-quality on-page and content. That means using proper heading tags, including H1 tags.

Unfortunately, it’s not uncommon for websites to have multiple H1 tags on their pages. This can be a problem for two reasons:

  1. It confuses search engines as to which piece of content is most important.
  2. It can make your website look cluttered and unprofessional.

If you’re not sure whether your website has multiple H1 tags, you can check by doing a code search (Ctrl+F on a PC or Command+F on a Mac). If you see more than one

tag, that’s an indication that you have multiple H1 tags. To fix this problem, simply remove all but one of the H1 tags from your website’s code.

Off-Page SEO

Off-page SEO is the process of optimizing a website for better search engine rankings. It involves improving the visibility and position of a site in search engine results pages (SERPs). It is a part of search engine optimization (SEO).

Analyze your competitor’s link profile

Start by looking at your competitor’s link profile. You can use a tool like Monitor Backlinks to see where your competitor’s links are coming from, what anchor text they’re using, and what type of links they are. If you see that your competitor has a lot of low-quality links, or links from spammy sites, then you know that you’ll need to work harder to outrank them.

Conduct a link intersect analysis

Link intersect analysis is a process of identifying which websites link to multiple competitors, but not to you.

This type of analysis can be useful for a few reasons:

-It can help you prioritize which websites to target for link building
-It can give you insights into why your competitors are outranking you
-It can help you build relationships with key influencers in your industry

There are a few different ways to conduct a link intersect analysis, but the simplest is to use a tool like Moz’s Link Intersect Tool.

Target your competitors’ broken backlinks

Off-page SEO is all about the ways you can promote your website and its content on the internet without actually adding any new pages or changing the existing content on your website. This includes things like link building, social media engagement, and creating useful content that other people will want to share.

One of the most effective ways to do off-page SEO is to target your competitor’s broken backlinks. A backlink is a link from another website to your website. If a website links to your website, that’s a backlink. If a website links to a page on your website that doesn’t exist anymore (a broken link), that’s a broken backlink.

If you can find websites that are linking to your competitor’s broken links, you can reach out to those websites and let them know about your own website as a replacement resource. This is called link reclamation, and it’s an incredibly effective way to get high-quality backlinks from websites with high Domain Authority.


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