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SEO Basics

SEO is an acronym for “Search Engine Optimization”. It is the practice of optimizing a website to rank higher in the search engine results pages (SERP). SEO is important because it can help your website to get more traffic from the search engines.

Set up GSC and Bing Webmaster tools

SEO is an abbreviation for “search engine optimization” or “search engine optimizer.” Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:

Review of your site content or structure
Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
Content development
Management of online business development campaigns
Keyword research
SEO training
Expertise in specific markets and geographies.

Set up Google Analytics

If you want to track your website’s traffic, Google Analytics is the best way to do it. Google Analytics is a free service that provides website owners with detailed information about their website’s traffic, including where the traffic came from and what pages were viewed.

To set up Google Analytics, you’ll need to create a Google account and then sign up for Analytics. Once you’ve done that, you’ll be given a code to add to your website. This code will allow Google to track your website’s traffic.

Once you’ve added the code to your website, you can start tracking your traffic by logging into your Google Analytics account and checking the “Real-Time” reports. These reports will show you how many people are currently on your website, where they came from, and what pages they’re viewing.

Install and configure an SEO plugin (wordpress)

There are many great SEO plugins available for WordPress, but we recommend using Yoast SEO. It’s a comprehensive solution that will help you cover all the basics, and then some.

Once you’ve installed and activated the plugin, you’ll need to configure it. To do that, go to SEO → General in your WordPress dashboard.

First, you’ll need to select the type of website you have. If you’re not sure, just select “Company or Organization.”

Then, you can enter your company or site name and a slogan. These will be used in various places throughout your site, such as the title and header tags.

Next, you’ll need to enter your website URL and email address. You can also change the default settings for how WordPress generates titles and metatags for your pages and posts.

Finally, you can specify whether or not you want search engines to index your website and follow links on it. If you’re not sure, just leave these settings as they are.

Now that you’ve configured the basics, it’s time to start optimizing your individual pages and posts!

Keyword Research

Autoblogging can be a great way to quickly generate content for your website without having to put in a lot of effort. You can find PLR articles, spin them, and post them to your autoblog which will save you time.

Identify your competitors

In order to identify your top competitors, begin by brainstorming a list of companies or organizations that offer products or services similar to yours. If you’re having trouble coming up with a list, try thinking about companies in terms of the following categories:

-Companies that offer products or services that are similar to yours
-Companies that target the same customer base as you do
-Companies that are located in the same geographic area as you

Once you have a list of potential competitors, narrow it down to your top three by doing some research. Try to find out as much as you can about each company, including information about their products, marketing strategy, and target customers. Once you have this information, you should be able to identify your top three competitors.

Conduct a keyword gap analysis

In order to improve your website’s ranking in search engine results pages (SERPs), you need to identify and target keywords related to your business. But it’s not enough to simply choose any old keyword — you need to make sure that there is actually search volume for the keywords you want to target.

One way to determine whether or not a particular keyword is worth targeting is to conduct a keyword gap analysis. This involves comparing the keywords your website is already ranking for against those your competitors are ranking for. Keywords that are common to both your site and your competitors’ sites are likely to be high-value keywords that are worth targeting.

To conduct a keyword gap analysis:
-Start by making a list of all the keywords your website is currently ranking for. You can use a tool like Google Search Console or Ahrefs to do this.
-Next, make a list of your main competitors. You can use a tool like spacious to find competitor websites in your industry.
-Once you have your list of competitor websites, use a tool like Ahrefs or Moz Keyword Explorer to find out which keywords they are ranking for.
-Finally, compare the two lists of keywords side-by-side and look for gaps — i.e., keywords that you’re not currently ranking for but that your competitors are. These are the keywords you should focus on targeting in order to improve your SERP rankings.

Find your main ‘money’ keywords

Your main ‘money keywords’ are the ones that are most relevant to your business, product or service, and have the highest search volume (number of monthly searches). You can use a tool like Google AdWords Keyword Planner or Moz Keyword Explorer to research and find your main keywords.

Once you’ve found your main keywords, you need to create content that is optimized for those keywords. This means using the keywords in your title, in your headers (H1, H2 etc.), in your meta tags, and in the body of your content.

optimizing your site for your main keywords will help you to rank higher in search engine results pages (SERPs), and get more traffic to your site.

Technical SEO

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Leverage “Inspect URL” feature in GSC

In Google Search Console (GSC), under “Coverage”, there is a feature called “Inspect URL”. This feature is immensely useful for technical SEOs.

If you submit a URL to GSC’s “Inspect URL” feature, GSC will fetch the URL and analyze it for any indexation issues. If there are any indexation issues, GSC will report them in the “Coverage” section of GSC.

Some of the common indexation issues that GSC will report are:
-URL is not in Google’s index
-URL is in Google’s index but has no crawlable content
-URL is in Google’s index but has non-indexable content

If you’re experiencing any of these issues, you can use GSC’s “Inspect URL” feature to find out why your URLs are not being indexed properly. Once you know the reason, you can take steps to fix the issue and get your URLs indexed properly.

Ensure your website is mobile-friendly

Making sure your website is mobile-friendly is essential in today’s market. More and more people are using their smartphones and tablets to browse the internet, and if your website isn’t optimized for these devices, you could be losing out on a lot of potential traffic.

There are a few things you can do to make sure your website is mobile-friendly:

-Make sure your website is responsive, meaning it will adjust to fit any screen size.
-Use large font sizes so that users can easily read your content.
-Avoid using flash or other animation that may not be compatible with all devices.
-Make sure your website loads quickly; no one wants to wait around for a slow page to load.

By following these tips, you can make sure that your website is accessible to all users, no matter what device they are using.

Check your site’s loading speed

Slow loading websites are a major pain point for users, and can cause them to leave your site without taking the desired action. In fact, 40% of users will abandon a website that takes longer than three seconds to load.

That’s why it’s important to check your site’s loading speed and make sure it’s as quick as possible. You can use tools like Google’s PageSpeed Insights to get a detailed report on what factors are affecting your site’s speed. From there, you can take steps to improve your site’s performance.

On-page and Content

Quality on-page and content is essential if you want your website to rank well in the search engines. There are a few things you can do to make sure your on-page and content are up to par. In this article, we will go over some tips on how to optimize your on-page and content for the search engines.

Fix duplicate, missing, and truncated title tags

When it comes to on-page and content, there are a few things you can do to help improve your website’s ranking. One is to make sure that your title tags are unique, accurate, and descriptive. Another is to make sure that your content is well-written and relevant to your target audience. Finally, you can try to keep your pages as concise and focused as possible.

Find and fix duplicate or missing meta descriptions

Fix duplicate or missing meta descriptions

If you have more than one page with the same or similar content, you might want to consider consolidating those pages. This can help reduce duplicate content issues and make your site easier to navigate for both users and search engines.

To find out if you have any duplicate or missing meta descriptions, do a site:search for your domain. For example, site:example.com. This will show you all the pages on your site that are indexed by Google. Check each page to see if the meta description is unique and relevant to that page’s content. If it’s not, edit the meta description so it is unique and accurately reflects the page’s content.

Find and fix multiple H1 tags

Header tags, or H1 tags, are a vital part of on-page SEO. They help search engines understand the hierarchy and structure of your content, and they give visitors an easy way to scan a page and see what it’s about.

However, if you have more than one H1 tag on a page, it can create confusion for both search engines and users. In this article, we’ll explain why having multiple H1 tags is not advised, and we’ll show you how to find and fix them.

What is an H1 tag?
An H1 tag is a HTML element that defines the title of a web page. The title is typically displayed in the browser tab or window, and it is also used by search engines as the main text they use for indexing and ranking purposes.

Here’s an example of an H1 tag in action:

On-page SEO: How to optimize your website for Google

As you can see, the text “On-page SEO: How to optimize your website for Google” is surrounded by opening and closing H1 tags. This tells browsers and search engines that this text is the main heading for the page.

Why you should only have one H1 tag per page
Having more than one H1 tag on a page can be confusing for both users and search engines.

Users can become confused when they see multiple headings that all look similar in size and importance. This can make it difficult to quickly scan a page and understand its content.

Search engines can also become confused when they encounter multiple H1 tags on a single page. In general, they will only index the first H1 tag they find, or they may choose to completely ignore all H1 tags on the page. Either way, this can hurt your chances of ranking well in search results.

Off-Page SEO

Off-page SEO (also called “off-site SEO”) refers to actions taken outside of your website to impact your rankings within search engine result pages (SERPs).

Analyze your competitor’s link profile

You can use a competitor analysis tool like Moz or Ahrefs to get an idea of where your competitor’s link profile stands in comparison to yours. If you’re using Moz, you can use the Open Site Explorer tool to research specific competitors and compare their link profiles side-by-side. Just enter your competitor’s URL in the search bar and hit “Compare Link Profiles.”

If you’re using Ahrefs, you can use the Site Explorer tool to research specific competitors and compare their link profiles side-by-side. Just enter your competitor’s URL in the search bar and hit “Compare.”

Conduct a link intersect analysis

One way to find gaps in your link profile is to conduct a link intersect analysis. This involves looking at all of the sites that are linking to your competitors, and seeing which ones aren’t linking to you.

To do this, you can use a tool like Moz’s Link Intersect tool. Just enter the URL of your competitor, and the tool will show you a list of all the sites that are linking to them, but not to you.

You can then reach out to these sites and see if they’d be willing to link to you as well. This is a great way to get high-quality links from sites that are already linking to your competitors.

Target your competitors’ broken backlinks

A broken backlink is a link on a website that no longer works. When you find these links, you can “steal” them with a process called “link reclamation.”

Here’s how it works:

  1. Use a tool like ahrefs.com to find your competitor’s broken backlinks.
  2. Find contact information for the website owner (try Googling “site:website.com contact”).
  3. Email the website owner and let them know their link is broken.
  4. Suggest they link to your website instead.
  5. Rinse and repeat!

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