SEO Basics

SEO is the practice of optimizing a website to rank higher in search engine results. A variety of techniques are used to achieve this goal, including optimizing the website’s title and meta tags, providing keyword-rich content, and building backlinks to the website.

Set up GSC and Bing Webmaster tools

-Sign in to Google Search Console with your Google Account (create one if you don’t have one). -Click ADD A PROPERTY in the upper right corner. -Enter your website’s URL. If you want to verify your site with a Google Analytics tracking code, click between the options for verification. GA will prompt you to sign in and then show you a code that you need to copy and paste into the HTML tag on your site or link from your Google Tag Manager install. If you don’t want to verify with GA, select the second option and click DOWNLOAD YOUR VERIFICATION FILE. You’ll need to upload this file to your website so that Google can find it. For more information about how to verify your site, see Google’s Verify Ownership of Your Site help document. -Click Continue. You may be prompted to choose a category for your site. You can select one or more options from the list or click SKIP THIS STEP if you don’t want to choose a category now. -Congratulations! Your site has been added to GSC.

Set up Google Analytics

To get started with Google Analytics, you’ll need to create a free account and then set up your website or app. Once you’ve done that, you can start tracking your traffic and goals.

Here’s a quick overview of the steps you’ll need to take:

1. Create a Google Analytics account
2. Set up your website or app
3. Install the Google Analytics tracking code
4. Set up goals and conversions
5. Start tracking your traffic!
   Install and configure an SEO plugin (wordpress)
   If you want to ensure your WordPress website is as search engine friendly as possible, then you need to install and configure an SEO plugin. These plugins help you to optimize your website for the presence of specific keywords and phrases, as well as other search engine optimization factors. In this article, we will show you how to install and configure the best SEO plugin for WordPress.
   Keyword Research
   As an SEO, a big part of my job is to help my clients figure out which keywords to target on their website. This can be a difficult task because there are a lot of factors to consider, such as search volume, competition, and relevance to the site. However, there are a few tools that can help make the keyword research process a lot easier. In this article, I’m going to share with you my top three keyword research tools.
   Identify your competitors

The first step in any keyword research project is to identify your competitors. This can be done by searching for your main keyword in Google and looking at the websites that appear on the first page of the results. These are the websites that you will be competing with for ranking in the search engines.

Conduct a keyword gap analysis

If you want to improve your SEO, one of the best things you can do is conduct a keyword gap analysis. This will help you Identify which keywords your competitors are ranking for that you are not.

To conduct a keyword gap analysis, simply create a list of the keywords you would like to rank for. Then, using a tool like SEMRush, check where your competitors are ranking for those keywords. If they are ranking for a keyword that you are not, add it to your list.

Once you have compiled your list, start working on optimizing your website for those keywords. This may include creating new content, updating existing content, and building links.

Find your main ‘money’ keywords

In order to find your main “money” keywords, you need to think like your target customer. What would they search for if they were looking for a product or service like yours?

You can use a tool like Google Keyword Planner to get started. Just enter a few potential keywords related to your business and see what comes up. From there, you can start to narrow down your list to the most relevant and popular keywords.

Once you have your list of keywords, you need to start incorporating them into your website. Use them in the title and meta tags of your website, as well as in the content itself. If you do this effectively, you will see an improvement in your search engine ranking and organic traffic over time.

Technical SEO

Technical SEO can be a great way to improve your website’s ranking in the search engines. By dealing with technical issues on your site, you can make sure that your site is running smoothly and efficiently. This can also help you avoid any penalties that the search engines may impose on your site.

Leverage “Inspect URL” feature in GSC

The “Inspect URL” feature in Google Search Console (GSC) provides detailed information about how Google sees your website. You can use this information to improve your website’s technical SEO.

To access the “Inspect URL” feature, simply enter a URL into the GSC search bar and click the “Inspect” button. Google will then provide you with a detailed report about your website.

Here are some of the things you can learn from the “Inspect URL” report:
-What errors Google has found on your website
-What warnings Google has about your website
-What resources are missing from your website
-What links are pointing to your website
-How fast your website loads
-How mobile-friendly your website is

Ensure your website is mobile-friendly

More Google searches take place on mobile devices than on computers in 10 countries including the US and Japan. So it’s important that your website is mobile-friendly—that is, responsive and easy to use on a smaller screen.

You can test how mobile-friendly your site is using Google’s free Mobile-Friendly Test tool. Just enter the URL of your website and click “Analyze.”

Check your site’s loading speed

Slow loading sites are a major turn-off for visitors, and can lead to lost traffic and revenue. If your site is slow, there are a number of things you can do to speed it up.

First, check your site’s loading speed using a tool like Google’s PageSpeed Insights. This will show you where your site is slow and what you can do to improve its speed.

Next, consider using a content delivery network (CDN). A CDN can help to improve your site’s loading speed by delivering your content from multiple locations around the world.

Finally, make sure that your website’s code is clean and well-organized. This will help your site to load faster and be more responsive.

On-page and Content

Fix duplicate, missing, and truncated title tags

one of the most common problems we see with title tags is that they’re either missing altogether, or they’re duplicates of other title tags on the site. Other common problems include truncated title tags (title tags that are cut off before they’re finished) and title tags that are too long.

All of these problems can be fixed relatively easily, and doing so can have a significant impact on your website’s search engine rankings. Here’s a quick rundown of each problem and how to fix it:

Missing title tags: If you don’t have a title tag on your page, search engines will simply use the text of your page as the title. This is usually not what you want, as it can lead to long, unwieldy titles that don’t accurately reflect the content of your page. To fix this, simply add a title tag to your page with relevant keywords for your page.

Duplicate title tags: If you have multiple pages on your site with the same title tag, search engines will get confused about which page is more relevant for a given query. To fix this, make sure each page on your site has a unique, relevant title tag.

Truncated title tags: If your title tag is being cut off in search results (usually because it’s too long), it’s likely because you’re using too many characters. Title tags should be 50-60 characters long, so try to keep yours within that range.

Too long title tags: On the other hand, if your title tag is too long, searchers may not see the full text in the search results and may be less likely to click through to your site. Again, aim for a length of 50-60 characters and you should be in good shape.

Find and fix duplicate or missing meta descriptions

Googlebot uses meta descriptions as text snippets in SERPs to let visitors know what a page is about. A page can have multiple meta descriptions, but only one will be used in SERPs. If a page doesn’t have a meta description, Googlebot will pull text from the page to create one.

If you want to make sure that Googlebot chooses your desired meta description, you can either:

• Use the <meta> tag in the <head> section of the page, or
• Set the description attribute in the <link> tag that points to your XML sitemap.

If you have multiple descriptions on a single page, Googlebot will choose one at random. To avoid this, make sure that each page has only one unique description.

Find and fix multiple H1 tags

One of the most common errors we see people making when it comes to on-page SEO is not paying attention to their H1 tags. A lot of times, people will have multiple H1 tags on their page, or they’ll have one that’s just not formatted correctly. Let’s take a look at how you can find and fix these issues.

The first thing you need to do is take a look at the source code of your page. To do this, just right-click on the page and select “View source.” This will bring up a new window with all of the HTML for the page.

Once you’re looking at the source code, press “Ctrl+F” to open up a search function. Then, type in “

Off-Page SEO

Off-page SEO is the process of optimizing a website so as to increase its chances of being ranked higher by search engines. This can be done by optimizing the website’s title, description, keywords, and backlinks.

Analyze your competitor’s link profile

There are a few ways to do this:
-The first is to use a tool like Majestic SEO or Moz’s Open Site Explorer. Both of these tools will show you the links pointing to your competitor’s site.
-The second way is to use Google. Just type in link:www.competitor.com and you’ll see a list of sites linking to your competitor.
-The third way is to manually check each link by visiting the site and looking for a link to your competitor’s site. This can be time consuming, but it’s the best way to get an accurate picture of your competitor’s backlink profile.

Once you have a list of your competitor’s backlinks, it’s time to analyze them. You want to look at things like:
-The number of links pointing to each page on their site
-The authority of the sites linking to them
-The anchor text of the links
-The RELEVANCY of the sites linking to them

Conduct a link intersect analysis

Compare the links of your top 10 competitors to see where your site might be lacking. A link intersect analysis can help you find opportunities for link building that you may have otherwise missed.

To conduct a link intersect analysis, start by making a list of your top 10 competitors. Then, use a tool like Majestic or ahrefs to export the list of links for each of those sites. Finally, upload the lists into a spreadsheet and use the intersect function to find where the links overlap.

The results of your link intersect analysis will show you which websites are linking to multiple competitors, but not to you. These are potential opportunities for you to get a new link. Reach out to the website owner and ask if they would be willing to add your site to their list as well.

Target your competitors’ broken backlinks

target your competitors’ broken backlinks for SEO purposes.

If you want to get ahead of your competition, you need to be looking for opportunities that they are missing. One of the best ways to do this is to find and target their broken backlinks.

When a website links to another website and the link is broken, this is called a broken backlink. These links are bad for both SEO and user experience, so it’s important to try and fix them.

There are a few ways that you can find broken backlinks:

• Use a tool like BuzzSumo or Ahrefs to research your competitors’ websites.
• Use Google Search Console to look for 404 errors on your own website.
• Check manually by clicking on all of the links on your competitor’s website.

Once you’ve found some broken backlinks, there are a few things that you can do with them:

• Reach out to the website owner and ask them to update the link.
• Try and replace the link with another relevant link.
• If all else fails, remove the link from your own website.